Holland Casino Amsterdam West

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Presentation of the Holland Casino Amsterdam West-Sloterdijk. Holland Casino Group welcomes you to Holland Casino Amsterdam West, located in an entertainment complex not far from Sloterdijk Station. Table games enthusiasts will appreciate American Roulette, Blackjack, Texas Hold'em, Multi poker and many other games. Presentation of the Holland Casino Amsterdam West. Holland Casino Group welcomes you to Holland Casino Amsterdam West, located in an entertainment complex not far from Sloterdijk Station. Table games enthusiasts will appreciate American Roulette, Blackjack, Texas Hold'em, Multi poker.

assignment

We have carried out numerous projects for Holland Casino, working on all 14 casino branches to a greater or lesser extent. Holland Casino wanted to open a second branch in Amsterdam on the outskirts of the city with 24/7 opening hours. The casino had to be easy to reach by car and public transportation, making it attractive to people from outside Amsterdam. The location that was chosen is the old KPN building in Amsterdam Sloterdijk, now The Ven. It also includes a hotel. Holland Casino asked us to create a casino that is attractive throughout the week and provides the various target groups with the best possible service.
Holland Casino's goal is to be and remain an attractive place of entertainment with lots of gaming opportunities, and they are constantly working on this goal considering the changing market dynamics in this industry.
Holland Casino sets itself apart from its competitors by offering new game forms, an attractive casino design tailored to the various target groups, and restaurants and bars with international style and allure.


result

a casino with gaming opportunities and a night-on-the-town feel
a dynamic atmosphere every day of the week and every hour of the day
iconic elements with international allure
transformation from office building to leisure environment

client

Holland Casino


project

Holland Casino Amsterdam West


category

leisure


scale

5.400 m2


our approach

players who visit casinos to play one or several games, and there are guests who visit casinos to have a fun night out. Players want to see at a glance where they can go to play their preferred game. For this type of customer, navigation and clear signage is key. Guests want to wander around the casino and be surprised and entertained.
It is important for a casino to create the ultimate gaming environment, taking into account the diverse range of games and activities. Every one of a person's five senses should be activated, which means selecting the right colours, materials and lighting. The design of the new Holland Casino interior serves both target groups and gives them the best gaming experience, both in terms of spatial design and layout. The difference in dynamics throughout the day and over the course of the week has been taken into account.
We made use of and maximised the architectural features of the former office building to create routes tailored to the two different target groups. The mezzanine floor is divided by a partially glass walkway. Focal points have been placed in the right places to attract visitors and allow players to quickly find their way around the casino. These iconic elements range in size and impact, creating a dynamic environment for all visitors. Take, for instance, the organically shaped, gold-coloured bar in the centre of the casino floor. This eye-catcher instantly attracts visitors entering the casino. The interactive wall allows the casino to dynamically engage their customers depending on the time of the day or day of the week.
In this innovative Holland Casino branch, all design features work together to create a mesmerising environment that invites visitors to play, dine and stay overnight.

Lighting, materials and use of colour have been smartly combined to create focal points.

The unique patterns, such as the line pattern on the glass or impressive 3D lighting structures, are similar in visual style to create coherence.

The gaming area seamlessly flows into the restaurant. The restaurant area has been given a distinctive look through the use of different colours and materials, but still feels part of the casino as a whole.

Lieke Genten

interior architect architect partner

Why visit this place?

Holland Casino The Ven is an innovative, contemporary casino and a prime example of how an office building can be transformed into a leisure environment. Visit the casino to soak up the ambiance and try your hand at some of the best games in the world. Call Lieke or Rita for tips for a great night out.

Holland Casino Amsterdam West Hotel

Casinos in amsterdam

Introduction


Amsterdam has many small so-called casinos that feature only machines, with a big emphasis on electronic roulette. In addition, Amsterdam has only one large full-blown casino that offers table games as well as slot machines, titled the Holland Casino. There are actually 14 Holland Casinos, scattered around the Netherlands. The Holland Casino company has a legal monopoly on full-service casinos in the Netherlands.
This blog entry is about my visit to the Amsterdam branch of Holland Casinos on July 19, 2017.

Getting In


The legal age to enter a casino in the Netherlands is 18. A five Euro fee is required for each visit. However, when I asked about the location of the casino at the front desk clerk at my hotel , the clerk not only showed me on my map but produced a free entry voucher from a rack in the hotel lobby. I've read elsewhere that many hotels have plenty of these 'get in free' vouchers.
The casino is located along the outermost ring of canals. If you don't know what I mean, the canals in the historic center of Amsterdam are arranged like half of a wheel, with five concentric half-rings and four spokes (not counting the Amstel river as one of the spokes). As a bit of trivia, the name Amsterdam comes from the original dam on the Amstel river (the Amstel dam). The entrance is near the eastern-most edge of the Vondelpark and easy walking distance from the Rijksmuseum, Amsterdam's well-known art museum. That section of Amsterdam seems to attract an older crowd with its theaters, museums, and high-end shopping. The younger crowd is concentrated around the train station, Dam Square, and the Red Light District at the center of half-wheel of canals.
I wanted to go on the last day of my 2017 European vacation, which was a brutally hot and humid day. Not unlike a steamy July day in Baltimore. Normally I would have dressed up a bit for any European casino but it was in the late afternoon and so humid that I could hear thunder in the distance. In my five trips to Europe, I can easily say that Amsterdam is the most easy-going and relaxed place I have been anywhere on the continent. The feel of the country is entirely different from neighboring Belgium and Germany. So I hoped they would not be too strict on the dress code this hot muggy day.
Fortunately, the woman checking ID's to enter didn't seem to care that I was in cargo shorts, t-shirt, and running shoes. After presenting my free entrance voucher she gave me a player card and a voucher for a small soft drink or beer at the bar.
Past the gate keepers, the building is big, open, and modern. There are two floors, the lower one for slots only and the upper one mainly for table games but has more slots along the edges. Both floors were nicely done but the upper floor with the tables seemed much more elegant and fun.

Games


Following is a count of the table games, most of which were open:
  • Roulette: 12
  • Blackjack: 10
  • Ultimate Texas Hold 'Em: 3
  • Baccarat: 3
  • Caribbean Stud Poker: 2
  • Diceball: 1

Holland Casino Amsterdam West Bingo

Next, here are some comments on the rules followed by each game. In some of them I mention the bet amounts in Euros. At the time I was there one Euro equaled $1.18.
Casino

Roulette The liberal French rules were followed, meaning a single-zero wheel and the player loses only half on even money bets if the balls lands in zero. This results in a house edge of 1.35% on even money bets and 2.70% on all others.

Blackjack.


The rules were:

Holland Casino Amsterdam West Restaurant


  • Six decks.
  • Dealer stands on soft 17.
  • No hole card -- player loses everything if dealer gets a blackjack.
  • Double on 9 to 11 only.
  • Double after split allowed.
  • Re-split anything (including aces) without limit.

As I recall, a continuous shuffler was used. According to my basic strategy calculator , this would result in a house edge of 0.55% with basic strategy, which follows.

Baccarat


The baccarat tables followed a rarely seen commission-free rule (/games/baccarat/appendix/6/) where a Banker win on a total of 5 pays 1 to 2. This is a better value compared to conventional baccarat, lowering the house edge on the Banker bet from 1.06% to 0.93%.

Ultimate Texas Hold 'Em


Standard rules were followed. Visit my Ultimate Texas Hold 'Em page for more information.

Caribbean Stud Poker


What we call Caribbean Stud Poker in the U.S., they call Multi Poker in Amsterdam. Sorry, I forgot to check the details. The Holland Casino does have a page on Multi Poker, but it doesn't address the pay table or side bets.

Diceball


My visit was the first I've ever heard of this cross between craps and baseball. I explain all the rules and odds in my new page on Diceball.

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Video Poker


I saw only one bank of video poker machines, which were totally ignored. Both had a 0.1 € denomination and took bets from 1 to 100 credits. Both were progressive and required a maximum 100 credit bet, or 10 Euros, to win the progressive. At the time I was there, the progressive was at 9,613.21 €.
One game available was 8/5 Double Joker Poker. This game has a base return of 98.10%. With a full bet of 10 Euros, every additional 1000 Euros in the meter above 8000 increases the return by 0.22%. Assuming no changes in strategy, compared to optimal for non-progressive 8-5 Double Joker, the meter would need to reach 16,534.48 Euros to reach breakeven.
The other available game was 8/5 Jacks or Better. This game has a base return of 97.30%. With a full bet of 10 Euros, every additional 1000 Euros in the meter above 8,000 increases the return by 0.25%. Assuming no changes in strategy, compared to optimal for non-progressive 8-5 Jacks or Better, the meter would need to reach 18,852.12 € to reach breakeven.

Video Keno


There were a few video keno games in the smoking section on the first floor only. They were Extra Draw Keno but gave only two extra balls for the extra bet. All things considered, I calculate the return for the posted pay tables from 90.19% for the pick 2 to 97.21% for the pick 6. More information can be found in my page on Extra Draw Keno (two extra balls).

Slot Machines


According to the Holland Casino web site, the 'slot machine' pay an average of 92% of money bet. It doesn't say how a 'slot machine' is defined, but within the industry a slot machine is pretty much anything with an electrical plug, as opposed to table game with a live dealer.

My Visit


After a rather unpleasant visit to the casino in Brussels a few days earlier, which I write about in my previous blog entry, I was apprehensive to play again in another casino only about 100 miles away. However, Amsterdam is in another world compared to Brussels. This was evidenced everywhere, including the casino.
Unlike in Brussels, it was not difficult finding a seat at an affordable blackjack table. I quickly found one in the middle spot of a 10 Euro minimum table. I'm not sure whether the other players were locals or tourists but they were a happy group who seemed happy to play and celebrate in a table win. As in Brussels, there was a lot of back betting. Fortunately, there was no side bet to fight over, so the back betting caused no problems.

Holland Casino Amsterdam West Reserveren


Amsterdam The caliber of play of the other players was, not surprisingly, poor. Normally to recreational players like these the basic strategy is the work of a lunatic who wants to throw his money away. However, never once was I chastised for how I played. There was nicely no negativity at the table at all.
Language was not a problem either. There was certainly none of the French elitism I encountered in Brussels. I got the impression that while Dutch was the official language they were used to hearing plenty of English, French, and German. Whatever worked seemed to be the order of the day and there was absolutely no stigma to not speaking Dutch. While none of the other players seemed to speak English, I had a good rapport with the dealer and nobody objected to not being in on the conversation.
As mentioned above, there was another table game, which was closed at the time, called Diceball. I didn't want to slow down the game with a lot of questions about it, so I got up to ask a supervisor for a copy of the rules. At first she said she could only provide them in Dutch, which I said I would be fine (thank goodness for Google Translate sometimes). I didn't want to rush the supervisor so I suggested she find me at my blackjack table after she found them.
A few minutes later, she did much better than a copy of the rules in Dutch, she introduced me to a dealer who sometimes deals the game. I then excused myself from the table and the dealer walked me over to the table and gave me a personal explanation of the game. This must have taken at least five minutes but the dealer was very patient with me as I endeavored to understand every rule of every bet.
After that, I played a little more blackjack and then headed back to the central part of Amsterdam for my final evening in Europe.

Drinking and Smoking


As usual for a casino in Europe, or anywhere outside the U.S., there was not a strong correlation between drinking and gambling that you find in Las Vegas. I'm pretty sure that the policy is that if you want a drink, you have to pay for it. A cocktail waitress may come by once in a while but don't count on it. There are bars around the casino if you don't want to wait.
Smoking was not allowed except for a smoking section on the first floor enclosed on all four sides with glass walls. The appeared to have separate ventilation as the air in the main casino seemed nice and clean. I did have to brave the smoking room to get the details on the Extra Draw Keno game and the air in that room of shame was disgusting.

Conclusion


I'd like to compliment the Holland Casino for the good experience I had there. The building was very open and modern. The employees were all friendly and professional. The other players were pleasant and non-confrontational. All things considered, I left impressed and happy.

Links


    .
  • Wikipedia entry.